|Following his artistic and entrepreneurial spirit, in 1984 Joseph Helfrich designed a bottle with a revolutionary shape. He named it Josephine. It stood out from the crowd with its original curves, slanted neck and generous body. It represented a genuine challenge at the time as a special bottling chain needed to be built for it. The first brand of French wine was born and its name was JP Chenet.
To set itself even further apart from the far too traditional French market, JP Chenet focused its communication on the grape variety rather than the appellation. Initially, the brand offered two wines, a Pays d’Oc Cabernet Sauvignon and a Blanc de Blancs which was a blend of Colombard and white Ugni from the Gascony hillsides.
A veritable pioneer in the south of France, JP Chenet developed partnerships with the cooperative wineries to ensure the durability and quality of the wines. Together, they defined the style of the wines well before the harvest to ensure consistency regardless of the vintage.
JP Chenet wines are tracked, controlled and monitored from the vine itself, always providing the delicious fruity aspect that characterises it so well !
The wines won over the German market first before being exported to the Netherlands and Scandinavia. Still booming, the brand quickly became synonymous with pleasure and conviviality. Its range extended to bi-varietal wines in the early 1990s to meet growing demand. Cabernet-Syrah was born and was to remain the most prized of the range.
The success of our brand is intimately associated with its capacity for innovation. We were the frontrunners of French branded wines and thanks to the hard work of our teams, J.P Chenet is the best-selling French wine in the world. In the 160 countries where it has a presence, the brand conveys the image of a modern French wine adapted to the habits of the markets.